Passionate people forged by unique experiences
Two entrepreneurs who met at a wedding in 2010, Julien and Vincent. They were both best men and both wearing pink laces to differentiate themselves. Their meeting was inevitable, their conversation about laces too. Whether Vincent, in dress shoes, or Julien, a streetwear lover, both have already experienced cracked laces. They decided to join forces in order to create quality laces, rich in colour, unisex and for all occasions, and save cracked laces everywhere.
